How did a Spanish airline establish a foothold in the Netherlands? Vueling is a Spanish airline that flies directly from Schiphol to nine destinations in Spain. Twice a week, Vueling also flies directly from Groningen to Barcelona. To raise Vueling’s profile in the Netherlands, we came up with a TV commercial and a range of adverting messages on bus-stops and in print. The new pay-off that we developed especially for the Dutch market has since been used throughout Europe (including in Spain).