How can you tempt passengers who have just landed to use the catering outlets at Schiphol Plaza? As soon as they touch down, most Dutch passengers head straight off to their car or the train. That’s a shame, because stopping for a moment and relaxing over a drink and a bite to eat is a nice way to finish your trip. This is why we thought up: ‘Even lekker landen’ (A Tasty Touchdown). Quickly acclimatise yourself before heading home. There’s nowhere better to do so than at Schiphol Plaza. Our campaign provided a new moment in the travel experience, for travellers as well as the people picking them up. You couldn’t possibly miss the advertising messages at the airport.