How can you stand for tasty and playful as well as sustainable?

Under the heading ‘yellow and blue make green’ we worked in partnership with Cohn & Wolfe to develop a sustainability campaign for Chiquita. Green is created by mixing the typical Chiquita colours. Using this simple but clear message we were able to symbolically show that sustainability forms the lasting heart of the world’s greatest banana supplier. Besides the use of outdoor advertising and banners, we also launched a Facebook campaign which uses clay animations to bring people’s attention to Chiquita’s sustainability initiatives in a light-hearted way.